At a glance
Leadership
0 → 1
Exit
Built Merch's platform from a blank repo and scaled it to acquisition by Sendoso in May 2026. Joined as the first engineer and stayed on as Engineering Lead post-acquisition.
Hire #1
First engineer at Merch
Joined Merch as the first engineering hire. Wrote the first commit and built every layer of the platform that followed — codebase, infra, hiring, and process.
Technical
AWS · Lambda · Nx
Production cloud & data stack
Designed and shipped Merch's live environment from scratch — AWS serverless, Lambda, SQS, MongoDB, Postgres, Nx monorepo, and CI. Not slide-deck architecture; what actually runs in prod and now powers Merch by Sendoso.
2020–2021
Tesla manufacturing software
Software Engineer in Fremont: manufacturing systems integration, service layers on REST and SQL, and Angular front ends tied to the plant floor.
Cloud-first
Cloud migration
Architected Merch's migration to cloud hosting and computing. Cut infra friction and unlocked the iteration speed the company needed to scale toward acquisition.
Business
~70 viewers / day
DaySmarter — live traffic
daysmarter.co: a public scheduling product with an API wrapper used to expose calendars across locations. Steady real-world use at roughly 50 viewers per day.
About
Current Role
VP of Engineering
Location
Loveland, Colorado
0 → exit. First engineer at Merch — built the platform from a blank repo and scaled it to acquisition by Sendoso, going from Senior Engineer to VP in 16 months. Now leading engineering for Merch by Sendoso, owning architecture and the production cloud stack (AWS, Lambda, Postgres, MongoDB) I shipped from scratch.
Previously at Tesla building manufacturing software systems. Full-stack and cloud-infra background, biased toward shipping fast and owning hard problems end-to-end.
Experience
Continuing as the technical anchor for the product I built from zero, now scaling it inside Sendoso's broader engineering org. Own architecture, roadmap, and team direction for the Merch unit while integrating with Sendoso's platform and processes.
Key Wins
- Represented Merch engineering in Sendoso-wide architecture decisions.
- Clean post-acquisition technical handoff — Merch's production environment stayed live and stable through the transition.
- Integration of Merch's AWS / Lambda / SQS / Postgres / MongoDB stack with Sendoso's shared services (auth, observability, deploy infra) without breaking the product.
- Aligned Merch's roadmap with Sendoso's wider product strategy while preserving the focus and velocity that made the acquisition worth doing.
In Their Words
“Adam is one of the most dynamic and capable people I've had the opportunity to work with. He has consistently taken products and projects from ideation to implementation. Fantastic developer and colleague!”
“Adam is brilliant. His drive to learn outside of work and school has put him at a technical ability level beyond his years.”